SENACTADefine the problem
Clarify goals, constraints and stakeholders. Agree on what needs to change and how success will be measured.
APPROACH
Beyond strategy.
Into the real world.
Thinking and making belong together. Test at a small scale, learn, and build systems that work.
Test assumptions
Use research and prototypes to assess technical feasibility, user value and business viability.
Make it work
Bring validated ideas into products and systems, considering experience, technology, security and operations together.
Keep improving
Observe use and outcomes in the real world. Improve the system so that it continues to create value.
Progress through learning.
When validation changes an assumption, revisit the question. When operations reveal a problem, revisit the design. We move between these four activities, making decisions from both business and technical perspectives.
Talk about working together ↗